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BUMPER BUSINESS FOR THE PERSONALISED CAR NUMBER PLATE INDUSTRY

The Cotswolds village of Willersey has never seen so many Bentleys. Yesterday the telephones rang maniacally, blue lights flashed and auctioneers shouted themselves hoarse as the first hammer went down, and a combination of numbers and letters on a piece of yellow plastic were sold for £7,700.

It has been twenty years this month since the first personalised number plate was sold at Christie’s.

Since that day, when 99 MG was sold for £8,000, the industry has made £1.47 billion for the Treasury.

Like lipstick, personalised plates are an industry that is bucking the economic downturn. Last year, £80.7 million was made in sales profits, and eight of the top ten sellers have been bid for in the past three years, In March, a Lebanese businessman broke the record, paying £352,411 for 1 D as a surprise for his wife. It cost about £100,000 more than the Rolls-Royce Phantom on which it was fixed.

“If you can afford to pay higher for the plate then for the car,” said Damien Lawson, spokesman for the DVLA, “then for you there’s probably no such thing as recession. Otherwise, new plates can disguise the age of a car. When cars decrease in value, it’s the only thing you can make money on.”

Yesterday at Dormy House Hotel in Willersey, Worcestershire, the auction catalogue provided a treat to suit all tastes: for the keen fisherman MAG 9OT (starting bid £1,000), or for those wishing to treat their au pair N4 NNY could make the perfect gift with a £900 reserve price. In a risque move, N4 KED goes on sale today, presumably to pimp someone’s ride.

The elephants in the room were F4 GOT and D1 KES, withdrawn from auction over the weekend after accusations of homophobia from gay rights organisation Stonewall. According to the DVLA, a committee is careful to screen swear words and numbers of religious significance, though some slip through the net.

Under the hammer early was CHU 881E, for which the £2,600 winning bid was made by a remarkably slim teenager from Gumley, Leicestershire, who will not set foot on a clutch for more than six months.

“I was chubby when I was younger,” said 16-year-old Emily Gilbert, who has just started her A levels. “I start driving in May and I’d like a Mini.”

Her father, Robert Gilbert, a property developer, said he had promised to buy all three of his children their own plates, and said that he and his wife Hayley have had matching registrations — 32 HG and 32 RG - for several years. He bought his eldest son’s combination for £3,000.

To be legal, all plates must have a combination of numbers and letters. At auction, the plates with the fewest characters are those with the highest reserves, as combinations are rarer. The first number plate, A1, which was issued in 1903 as an official London registration, is a legend in the licence plate world. It has been sold on several times but the DVLA have since lost trace.

“Rumours are it’s still in existence,” said Mr Lawson. “It’s out there somewhere. Perhaps locked away in someone’s garage.”

Cornel and Sandra Day, former truck racers from Thatcham in Berkshire, waited several months for their coveted combination to come up on the DVLA’s database. They hoped to buy COR 54N, which was close enough to the name of their team Corsan, for their motorhome.

“We said if we could ever get hold of the plate, we will,” said Mr Day, now a lorry driver. “To us it’s important. We don’t think it’s posh.”

But it’s dog eat dog in the world of plate auctions: the Days were pipped by a dealer who made a winning bid of £1,200.

The biggest buzz of the auction has been for 5 O and 2 X, which are expected to make at least five figures, and likely six, if the mystery millionnaire who has flown to several auctions lands in his helicopter on Friday.

But most bidders were protective of their purchases, insisting that it was not a show-off sport.

“It’s personal. It might not mean something to anyone else,” said Robert Doak, a builder from Ilminster in Somerset, who owns ten luxury cars and has a personalised plate for each one. Yesterday he bought BU55 SBY as a £500 present for his friend Busby.

“It’s an expensive hobby. People look at it and say, ‘What does that mean?’ But I don’t buy it for their benefit, do I?”

Top ten plates 1 1D: £352,411 (sold in 2009) 2 51 NRG: £254,000 (2006) 3 1 RH: £247,000 (2008) 4 K1 NGS: £231,000 (1993) 5 1O: £210,242 (2009) 6 1A: £200,000 (1989) 7 1OO: £197,000 (2006) 8 2O: £142,249 (2009) 9 6B: £130,000 (2008) 10 1 HRH: £113,815 (2009) Prices include VAT, auctioneer’s commission, and £80 registration fee



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 Over 35 million personalised number plates available on this website. We can supply most car registrations on  government certificate issued by Driver And Vehicle Licensing Agency Swansea which will be valid for 12 months. All number plates and car registrations we supply can be transferred via The Driver And Vehicle Licensing Agency by us, our customers or our trading partners. Some of the 'cherished numbers' offered originate from DVLA Government stock.

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Welcome to Carreg.co.uk private number plates, over the last 20 years we have supplied the public and the trade with some of the best car registrations and cherished number plates available in the UK. Our personalised number plates database has grown over the years into one of the best in our industry with all available number plates under one roof on one website. We also have over 500 top quality private registrations in stock at any one time from the basic make your own number plates to the expensive none dated personalised number plates which may be over one hundred years old. We are said to be the most secure registration number dealers, we are members of Cherished Numbers Dealers Association, RMIF, Members Institute Registration Agents Dealers and also members of FSB and the Registration Numbers Club. We are recognised frequent buyers of DVLA registrations and DVLA registered number plates suppliers. We buy from all registration auctions around the UK and provide number plate auction information

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