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DVLA EXPECTS TO MAKE £80M FROM PERSONALISED PLATES WITH THE NUMBER 10

THE Swansea based DVLA expects to make £80m from sales of personalised number plates next year containing the number 10.

Massive demand for new personalised number plates is expected when they go on sale next month.

Car registrations with 10 to mark 2010, such as BE10 VED (Beloved), and LL10 YDS (Lloyds) will be auctioned by the DVLA, with many also available online.

A spokesman said: “There is more interest in the 10 series. We’ve had hundreds of inquiries already so the market is going to be very strong.”

Military types are going to go for CO10 NEL (Colonel) and people called Elliot will be bidding for EL10 OTT.

DVLA Personalised Registrations’ Marketing Manager Damien Lawson said: “The new 10 series, which identify vehicles registered from March 1, 2010, will open up a whole new avenue of private plates and will go on sale on Tuesday, December 1.”

Strangely, a new survey has shown despite being introduced in 2001, motorists are still unsure of the date recognition system within the current style of new vehicle registrations.

The poll, conducted by DVLA Personalised Registrations, showed only 17% of the 1004 people polled correctly identified that the current “09” and “59” registrations, correlating to vehicles registered from March 1 and September 1 2009, will be superseded by 10 and 60 respectively.

Introduced in September 2001, the current style of registrations comprises two letters, a two figure age identifier, a space and three letters. Next year, 2010, will be recognised by 10 and 60.

When the current style came into force, motorists were informed that vehicles registered from March 1 each year would be recognised by the lower numerical series and those first on the road in September by the higher numerical figure – 2002 is highlighted by 02 and 52, 2003 by 03 and 53, 2004 by 04 and 54, 2005 by 05 and 55 and so on.

Mr Lawson said: “As sure as night follows day, 10 follows nine and 60 follows 59 and yet, incredibly, our survey has shown a vast majority of those motorists we quizzed could not answer our question asking what new registrations follow our 09 and 59 series in 2010.”



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