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NUMBER PLATE 1 - WORLD RECORD BROKEN

The Number Plate "1" Sold!!!!

DUBAI, Feb. 16, 2008 – Sold for Dh52.2 million ($14.5 million) !!Emirates Auction is proud to announce that Plate "1" has broken all records for the most expensive license plate in the world, earning itself a place in the Guinness Book of Records once again. "Saeed Abdul Ghaffar Khouri, paid Dh52.2 million, more than double the current record, to become the proud new owner of Plate "1" -- the ultimate car registration number," announced Abdulla Matar Al Mannaei, Managing Director of Emirates Auction, the official auctioneer for Code 5 distinguished number plate auctions, supported by the General Directorate of Abu Dhabi Police.The earth-shattering price breaks Emirates Auction's own record for the most expensive car license plate ever sold. Plate "5" sold for Dh25.2 million in May 2007 – almost 10 ten times the value of the luxury car it adorns. It was snapped up by Abu Dhabi businessman Talal Ali Mohammad Khouri."The expectations going in were huge. We were confident of delivering a positive outcome, but the final value exceeds our wildest hopes and dreams,' Al Mannaei said."Today we set not just one, but two records, said Al Mannaei, adding that the auction – the sixth such even organized by Emirates Auction – attracted 750 participants, and generated a record Dh89 million (USD 24.25) from the sale of 90 number plates. Al Mannaei is no stranger to breaking records. As of today, Emirates Auction holds the records for the top seven most expensive plates worldwide, including nine of the top ten. Plate "1" was only the third one-digit number plate to go on sale so far, and by far the most prestigious. One of the winning bidders was 10-year-old Hazaa Seif Ali Hammadi, who bid Dh 2.15 million for Plate "51" on behalf of his father, Seif Ali Hammadi, an Abu Dhabi businessman. All six two-digit plates sold for Dh2 million or higher. The excitement was palatable at times – whenever an important plate came to auction, the room turned dark and green lasers sprayed the room. The audience clapped rhythmically to the music, cheered and shouted. In an effort to outbid one another, bidders often stood up with their paddles raised high above their heads.Along with "1," a total of 90 distinguished license plates were sold, including special numbers such as 96, 100, 212, 1111, 2001 and 31313.Al Mannaie said 100 percent of the plates put up for auction were snapped up by buyers – a rare feat for any auction, where a sell rate of 95 percent is standard. The five previous auctions raised $56 million from the sale of 393 plates, which went towards the support of special needs projects and victims of road accidents. All proceeds from today's auction will go towards building a national rehabilitation centre for traffic accident victims -- the first of its kind in the UAE. It will be run along the lines of the most advanced rehabilitation centers in the world and will provide physiotherapy, and other medical, psychological, social, occupational and recreational support.The exclusive event was held on Feb. 16, 2008 at Emirates Palace Hotel in Abu Dhabi. Emirates Auction has registered the record-breaking attempt with Guinness World Records and will supply them the required material to issue the certificate following the result of the auction, Al Mannaei said.The record-breaking event created an international media storm, with reporters from BBC, CNN, ABC, France24, Bloomberg and AFP covering the story, in addition to local media."Distinguished number plate auctions have been a preferred investment option for Emiratis, said Abdulla Matar Al Mannaei, adding that there has been an average 20 percent appreciation in plate values per year. "Emirates Auction has grown in a very short while to be the largest and most popular auction house in the region. We feel proud to have succeeded in taking distinguished number plates into a different league altogether," said Al Mannaei.Prior to the auction, Emirates Auction received messages of support from the UK's Driver and Vehicle Licensing Agency (DVLA), the U.S.-based National Auctioneers Association (NAA), and Australia's leading auctioneer of heritage plates, Shannons.The auction was organized by Emirates Auction on behalf of the General Directorate of Abu Dhabi Police and sponsored by Abu Dhabi Islamic Bank and Emirates Palace.



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