The Carreg Team

Meet the Cherished Number Plate Team

The demand for Cherished Number Plates has never stopped for us, we have grown into a well known and respected family run number plate company.  For 25 years we have steadily grown the business and recruited some great people to become part of the team, selecting each member to add something  to our close knit team to suit the various roles within the company.  Our staff will be pleased to help you in any way possible and their expert advice is free.

Sue Carter


Current registration number :  9 C

Sue has been with the company since 1993 and for for many years has had the task of data input to our computer system with 1,000′s of cherished registrations updated each week. Thankfully, with todays technology, this can be done in seconds using our import system.

Sue is therefore one of our most experienced Sales people and has vast experience in cherished number plates industry and excellent relations with suppliers and dealers in the trade.  She is always more than happy to talk about any aspect of the trade and offer advice where required.

Lynne Palmer

Lynn Palmer

Current registration numberLYN 2

Lynne has over 25 years experience in the Cherished Numbers industry.  She works part time in the Sales team but specialises in customer service handling any issues with DVLA.

She always provides honest, reliable, valuable advice and endeavours to find the best possible registration to suit the clients requirements and budget.

Rachel Picken


Current Number Plate: P 2

Rachel is our Head Administrator, who took over the role from her predecessor who retired in 2009.  Rachel ensures that our administrational work is handled in a highly efficient & methodical manner.

She is experienced in all aspects of the DVLA Cherished Transfer procedure, progressing from sale to completion as quickly as possible.   She is also responsible for making sure all of our suppliers are paid promptly following successful fulfilment.

Russell Palmer


Current number plate:  O 6

Russell has been our Office Manager since 2003. He is responsible for the smooth running of the sales office day to day.  He is experienced in IT, Sales, Accounts.  He ensures the office team deal with both sales enquiries & transfers professionally and efficiently and assists with all aspects of the business, from buying in stock and providing valuations.       His experience is key to the continued growth of the business ensuring we work to the highest standards day in day out to deliver the best possible experience to our valued customers.

Russ attends Industry meetings to keep up to date with  changes that affect our business & also attends most DVLA Auctions to purchase for both Stock and on behalf of clients.

Emily Griffin


Current registration number: 6 EM

Emily is the youngest member of our team who joined us in 2014.   Emily has been trained to work in various areas of the office learning both the Admin & Sales aspect of the business to assist her colleagues.   Emily prides herself on the efficient handling of registration transfers to not only meet but to exceed customer expectations.    Emily has become extremely knowledgeable in a short space of time and is always on-hand to answer any aftersales enquiries.

Joanna Wilkes

Jo Wilkes

Number Plate : 8 JW

Jo is the company secretary who spearheads our marketing and advertising as well as over seeing office procedures.  Jo has an array of skills including sales, admin and accounting.  Jo is very particular that the business operates in the most efficient way possible to provide excellent service to all of our customers.   She is extremely organised and strives to improve our working practices all the time.

Jason Wilkes

Jason Wilkes

Current Registration : JW 8

Jason Wilkes is the Founder & Managing Director ,  the guy who started it all, selling cherished number plates back in 1987.  He remains a passionate ’number plate nut’ whose hands on experience is unrivalled.   He  is proud to have built a business with a solid reputation for delivering a huge selection of great value number plates to its customers in a timely efficient manor.   CARREG are always prepared to go the extra mile to provide a service that is second to none.

Over the years Jason has become a connoisseur of high quality cherished plates and his knowledge and experience in the car numbers industry has enabled him to sell to some of the worlds rich and famous!

Bob Reed

Bob Reed

Current Registration – E 6

Bob analyses Sales and financial statistics regarding and provides reports to the management & accounts teams to assess.  Bob looks after the company Stock files, making sure we have all the files and Certificates up to date ready for transfer.   He also assists in any area he can to help with the smooth running of the business.

Yvonne Bird

PIC TO FOLLOW – Yvonne is our most recently recruited employee but has already gained a wealth of experience regarding the fast changing industry and its processes.   Yvonne deals with aftersales queries whilst continuing her development to assist in the Admin/payments & Sales departments.   Yvonne will answer any questions whatsoever regarding your cherished number plate purchase or sale.   If she is unable to help immediately, she will soon find any answers to your query and contact you back within the hour!    Current Reg: 6 Y

Brian Bate

Brian Bate

Current car registration number: 4 B

Brian works for Palmer Griffiths Accountants and has visited CarReg for almost 20 years.  He has a detailed insight into the Cherished Plates industry.  Brian and the management carefully control the company finances for advertising budgets,  stock control, aswel as preparing our financial accounts, associated Tax and VAT returns for HMRC.