The Carreg Team

Meet Our Cherished Number Plate Team

The demand for Cherished Number Plates has never stopped for us, we have grown into a very well know and respected family number plate company. For over 20 years we have steadily grown the business and recruited some great people to become part of the team, choosing each member of our team to suit the various roles within the company. Cherished Number Plates have proved to be great fun and more importantly for some, great investments. Our staff will be pleased to help you in any way possible and their expert advice is free.

Sue Carter


Current registration number :  9 C

Sue has been with the company since the early 90’s and for over fifteen years has had the task of data input to our computer system with 1,000′s of cherished registrations updated each week. Thankfully, with todays technology, this can be done in seconds using our import system.

Sue is one of our most experienced Sales people and has vast experience in cherished number plates and valuations. Sue will also be pleased to talk about any aspect of the trade and offer any advice you may require.

Lynne Palmer

Lynn Palmer

Current registration numberLYN 2

Lynne has over 25 years experience in the Cherished Numbers industry.  She works part time in the Sales team but specialises in customer service handling any issues with DVLA.

She always provides honest, reliable, valuable advice and endeavours to find the best possible registration to suit the clients requirements and budget.

Rachel Picken


Current Number Plate: P 2

Rachel is our Head Administrator, who took over the role from ‘Dot’ who retired in 2009.  Rachel ensures that our administrational work is handled in a highly efficient manner.

She is experienced in all aspects of the DVLA Cherished Transfer procedure, progressing from sale to completion as quickly as possible.   She is also responsible for making sure all of our suppliers are paid promptly following successful fulfilment.

Russell Palmer


Current number plate: 1 RP

Russell has been our Office Manager since 2003. He is responsible for the smooth running of the sales office day to day. He is experienced in IT, Sales, Accounts.  He ensures the office team deal with both sales enquiries & transfers professionally and efficiently and assists with all aspects of the business, from buying stock to providing valuations.

Russ attends Industry meetings to keep up to date with  changes that affect our business & also attends DVLA Auctions to purchase for both Stock and on behalf of clients.

Emily Griffin


Current registration number: 6 EM

Emily is the youngest member of our team who joined us in 2014.   Emily has been trained to work in various areas of the office learning both the Admin & Sales aspect of the business to assist her colleagues with Admin, Invoicing, book keeping, general enquiries and the efficient transferring of registration marks online.

Joanna Wilkes

Jo Wilkes

Number Plate : 88 JW

Jo is the company secretary who spearheads our marketing and advertising as well as over seeing office procedures.  Jo has an array of skills including sales, admin and accounting.  Jo is very particular that the business operates in the most efficient way possible to provide excellent service to all of our customers.   She is extremely organised and strives to improve our working practices all the time.

Jason Wilkes

Jason Wilkes

Personalised registration : 1 GO

Jason Wilkes is our Managing Director and the guy who started it all, selling cherished number plates back in 1987. A number plate nut whose hands on experience is unrivalled.

Jason is a connoisseur of high quality cherished plates and his knowledge and experience in the car numbers industry has enabled him to sell to some of the worlds rich and famous!

Bob Reed

Bob Reed

Current Registration – E 6

Bob analyses Sales and financial statistics regarding and provides reports to the management & accounts teams to assess.  Bob looks after the company Stock files, making sure we have all the files and Certificates up to date ready for transfer.   He also assists in any area he can to help with the smooth running of the business.

Yvonne Bird

PIC TO FOLLOW – Yvonne is new to our organisation and trade but has a wealth of experience in credit control and administration.  Initially Yvonne will be dealing with aftersales queries whilst learning the array of administrational work. Yvonne will answer any questions whatsoever regarding your cherished number plate purchase or sale.  If she is unable to help immediately, she will call or email you back with an update to your purchase within a couple of hours.

Brian Bate

Brian Bate

Current car registration number: 4 B

Brian works for Palmer Griffiths Accountants and has visited CarReg for over 15 years and has a detailed insight into the Cherished Plates industry.  Brian and the management carefully control the company finances for advertising budgets, number plates stock purchases, aswel as preparing our accounts, Tax and VAT returns for HMRC.